Mastering brand strategies is essential for your business. For a coworking space, in addition to offering good services and having a differentiated space, it is also important to build a brand narrative and bring in its concept branding differentials that can add even more value to the project.
But, answering the central question, what is branding? When we think of a particular brand or business, several things come to mind: the name, the logo, and the products and services offered, among other things. And in addition, we also remember feelings and sensations, which can be positive or negative.
This is how branding works, that is, it is what companies do to tease some sensations in customers. These actions end up marking the unconscious so that the brand is remembered at the time of the decision to purchase a product or service. And that way we can join the public negatively or not to our business.
It is possible to say that every strategy focused on branding aims to bring the brand feeling that translates to the values and mission of the business in question. And at this point, we highlight each step that can add value to your coworking space by differentiating it and bringing more identity to your business.
With good branding strategies, building a more cohesive narrative is guaranteed. Thus, it is possible to conquer customers and brand advocates. This is confirmed because actions that involve the positioning, purpose, and values of a brand are closely linked with the perception that it intends to be passed on to the public, and this means that the message being passed is assertive.
Generates recognition and brings identity
This is one of the main reasons to have a branding strategy in your coworking space. After all, recognition is essential in today’s market, where competition is wide and consumers are increasingly demanding.
Therefore, bet on unique designs and differentiated architectures. Dare in the decoration and bring a lot of brand reinforcement in all environments. Insert your values and visual identity, in a way that generates an impact on people and makes them identify with you and the way your coworking is positioned.
What message do I want to get across?
It is important to define some metrics before devising the best strategies for your business. Know what message you would like to convey to those who are attending your coworking space, and think about how you would like the lighting to be and what feeling you would like to convey through it.
Think about the added value that any branding strategy can bring to your coworking space. How much would someone be willing to pay for the use of a certain space, for the differentials, and for the entire structure offered?
Especially when we talk about all possible points, how different is what I offer compared to other brands already on the market?
Answering all these questions will help you map out your tone of voice and how you would like your customers to feel. Thus, brand building is more assertive in relation to what you want to convey for your business.
Different formats and speeches
Thinking about what is already offered, it is possible to think of formats that are exclusive to specific groups of people, and that solve problems that seem to be routine for certain cases, such as:
- “women only” coworking
- coworking for families with kids
- coworking for digital nomads
- coworking for kitchen chefs
- coworking for professionals with pets
Think that your coworking needs to supply what your competitors do not always offer to create a good narrative. So, jump ahead with initiatives based on these niches that can be good allies when it comes to adding value to your branding storytelling.
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